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Media Management: A Casebook Approach (Routledge Communication Series), by George Sylvie, Jan Wicks LeBlanc, C. Ann Hollifield, Stephen L
PDF Download Media Management: A Casebook Approach (Routledge Communication Series), by George Sylvie, Jan Wicks LeBlanc, C. Ann Hollifield, Stephen L
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Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers.
Among the additions to this fourth edition are
- Increased discussions on groups, vision, change, diversity, and management styles;
- Additional media-sensitive examples within each section of the text;
- A new chapter on knowledge management;
- Ethics integrated into law and leadership discussions;
- A primer in global markets, technology, and policy;
- In-depth consideration into the aspects of change; and
- Increased emphasis on analysis.
This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
- Sales Rank: #846490 in Books
- Brand: Brand: Routledge
- Published on: 2007-09-02
- Released on: 2007-10-10
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .98" w x 6.00" l, 1.28 pounds
- Binding: Paperback
- 432 pages
- Used Book in Good Condition
About the Author
Lacy of Michigan State University
Ardyth Broadrick Sohn is Professor and Director of the Hank Greenspun School of Journalism and Media Studies at the University of Nevada-Las Vegas. She is the author or co-author of over a dozen books and chapters focused on media management and media agenda setting. She held a Fulbright Award in Ukraine and has been on the faculty at the University of Colorado, Butler University, and Ball State University.
Most helpful customer reviews
1 of 2 people found the following review helpful.
Great price for this book
By Cory
This came at a great price since my broadcast mgmt class mainly utilized the case studies at the end of each chapter. Very engaging and perhaps the cheapest you can find it. Prices can be astronomical on these small books, this was great!
0 of 0 people found the following review helpful.
Five Stars
By jazmyne
Fast shipping. Item as described.
0 of 1 people found the following review helpful.
For those in this business
By Z.M.
Are you in this business? You need this.
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